EUROPE'S FIRST VIRTUAL INFLUENCER
THE RITUAL BEGINS
Gen Z doesn't trust institutions. They don't trust advertising. They barely trust reality itself.
So we didn't give them another corporate puppet. We built a mirror—a digital entity that could speak their language,
carry their anxieties, reflect their contradictions.
Not an avatar. A presence.
Tatra Banka needed more than visibility. They needed resonance.
A voice that could translate finance into feeling, responsibility into relationship, future into now.
We didn't ask what was possible. We architected something new.
THE BRIEF
Tatra Banka didn't need a mascot. They needed a mirror of a generation—real enough to connect, unreal enough to inspire.
Traditional banking campaigns bounce off Gen Z like water off glass. They've developed immunity to advertising, skepticism toward institutions, and a deep distrust of anything that feels like manipulation.
The brief was clear: create a presence that Gen Z would actually want to engage with. Not a brand ambassador. A cultural figure.
CGI AS RITUAL
120,000+ Images. To bring Bejby Blue to life, our 3D Department didn't just model a character; they channeled one into existence. We generated over 120,000 images, meticulously rendering light, shadow, and breath.
This custom pipeline merged real-time rendering with cinematic post-production, allowing her to move seamlessly between worlds—from Instagram stories to high-fidelity music videos to AR experiences—without ever breaking the illusion.
AI CONSCIOUSNESS
Digital Authorship. Here is where technology becomes sorcery.
We developed our own customized AI software, feeding it the massive dataset of Bejby Blue visuals we created.
The software learned her gestures, expressions, style, and aesthetics. This allowed us to shift from manual CGI labor to Digital Authorship. We can now prompt "Bejby in golden hour, contemplative" and generate pixel-perfect custom photos in seconds. We turned a visual asset into a content engine with infinite scale.
CULTURAL MUTATION
The Influence. Bejby Blue didn't just read ads. She lived. She became a Gen Z icon with over 20k followers, bridging trends and addressing issues young people actually care about—like climate change, mental health, and financial stability. She releases chart-topping music (1M+ organic views), argues with followers, and exists as a living entity. She represents a shift from renting influence to owning IP—a spokesperson with zero scandal risk who never ages.
THE TRANSFORMATION
Numbers That Feel Like Magic. Slovakia's most successful campaign of the year. A European first. A signal that rippled globally.
102% GOAL FULFILLED | Business objectives weren't just met; they were obliterated.
2X ACCOUNTS | Doubled the number of student account openings compared to 2018.
26% ENGAGEMENT | An Instagram engagement rate that dwarfs the industry standard (usually ~2-3%).
CULTURAL HACK | 35 nominations in prestigious Slovakian music awards. She is now a confirmed pop star.
THE TRANSFORMATION
The Architects.
- 3D Pipeline: Custom Skeletal Rigging & Hybrid Rendering
- AI System: Proprietary Model Training & NLP Interface
- Research Lab: Cultural Semiotics & Psychological Modeling
- Output: Film Production / Music / Social Ecology
