METHODOLOGY

HOW WE WORK

01

DISCOVERY

  • Business goals, target audience, creative direction
  • AI strategy and model selection for your project
  • We present concepts, you choose direction

Timeline

Week 1

Deliverable

Creative brief + visual concepts

02

CONCEPT & VISUAL DEVELOPMENT

  • Narrative structure and visual language finalization
  • Custom AI model training begins (if needed)
  • Style frames, motion tests, animatics

Timeline

Week 1-2

Deliverable

Detailed production plan + visual references

03

AI PRODUCTION & CRAFT

  • AI generation with human craft layer (cinematography, direction)
  • Iterative review with your team
  • Multiple revision rounds included
  • All formats produced simultaneously

Timeline

Week 2-3

Deliverable

Draft cuts for your review

04

DELIVERY & HANDOFF

  • Final films in all requested formats
  • Asset delivery and organization
  • Legal documentation (rights, ownership)
  • AI playbook for your team (if custom pipeline)

Timeline

Week 3

Deliverable

Final files + documentation

Total Project Latency

3 Weeks (Traditional: 8-12 weeks)

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