MOMENTUM I SENNHEISER
A TRIP TO THE GRAND CANYON
WITH VIRTUAL PRODUCTION
VIRTUAL PRODUCTION
A global campaign created in collaboration with BeeSweet films and Ogilvy Amsterdam. With an innovative approach to cinematography, we explored the possibilities of virtual production. A cinematic dreamscape, with a touch of AI, taking you right to Grand Canyon.
TAGS
Virtual production
Real-time rendering
Cinematography
CGI
LED technology
Shot at the iconic Barrandov studios, we utilized LED walls as the backdrop for our CGI generated landscaped. With real-time rendering, we were able to project the Grand Canyon onto our panels, blending physical and digital elements in real time. Complemented by 8 meter-tall faux stones, the 200m2 LED panel allowed us to simulate an environment thousands of miles away. A global production, done locally.
Over a 100 people, 2 moths of prep, 7 lens varieties and three different Arri Alexa Mini LF cameras. A success worth the effort, the project has been shortlisted for the Berlin Commercial Awards. A recognition of our desire to create, and innovate at the same time.